Justin Hochberg of Virtual Brand Group
Virtual worlds like Decentraland are offering a low cost way for brands and artists to test demand for new products with little value lost if they fail
Justin joins the show to talk about how brands are approaching the marketing opportunities in web3 worlds as well as centralized games like Roblox. With $600 million spent in "digital worlds" every month, companies like Forever21 and NBC are planting a firm foothold to reach those consumers.